About Us

CrossRoads Ford Lincoln Mercury of Morganton, Inc. purchased Martin Family Ford Lincoln Mercury on May 1, 2007.

The Martin Family had run this dealership since 1984.  Ed & Ann Martin, the founders, passed on to their children this organization and the children have elected to pursue other ventures.

The cornerstone beliefs of faith and family laid the foundation of our dealership.  We have long tenured employees and generations of satisfied customers, that call this dealership their home.  We are proud to continue the tradition of customer satisfaction and service excellence.  We have been awarded the Presidents Award 14 consecutive years, Ford Motor Company's highest customer satisfaction award.

Our responsibility is to be a leader in the market place, not just in market share but also how each customer perceives their experiences with us.  We will run a Christian organization guided by principles of care and compassion for our fellow employees and their families in belief that secure, happy staff members will provide to our customers the treatment they deserve and expect. 

We have hundreds of new and used products to choose from.  We will owrk hard to exceed your expectations with a varied array of finance and leasing options.  "The name may have changed but the Family stays the same".  Come see us!!!